Experiment 231
Idea: Referral engine
Hypothesis: Direct-response angle with a clear promise and low-friction CTA for service business owners around Referral growth plan
Status: VerifyFailed
Verification: VerificationPassed
Latest Verification Run: VerificationPassed
Latest Design Review: failed / score 34.0
Not ready for paid. While the headline is specific, the hero reads like internal notes, there’s no visible proof, the right-side mock shows template artifacts, and the CTA is not visible above the fold on mobile.
- generic_copy: Body text includes meta/instructional language (e.g., iteration notes) and vague claims, undermining credibility and clarity of the offer.
- insufficient_proof: No testimonials, logos, metrics, or examples visible above the fold; the only visual on the right appears placeholder-like.
- hero_mismatch: Right-side card shows truncated headline and a fake “Primary CTA,” signaling template scaffolding rather than a real product image.
- cta_not_prominent: Primary CTA is visible on desktop but absent above the fold on mobile, reducing immediate action for paid traffic.
- mobile_spacing: Oversized multi-line headline and long paragraph dominate the first screen on mobile, pushing action and proof down.
- layout_flat: Large text left + generic card right creates a sparse, template feel without depth or scannable structure.
Artifacts
Art Status: No generated hero art is available. The page should render without stock placeholder imagery.
Live Builder / Verifier Stream
This stream is per experiment. It updates as the builder or verifier writes audit events.
- 2026-03-09T19:38:08Z experiment 231: created
- 2026-03-09T19:38:08Z experiment 231: status -> Refining
- 2026-03-09T19:38:10Z experiment 231: verification -> VerificationPassed
- 2026-03-09T19:38:45Z experiment 231: RefineExperiment
- 2026-03-09T19:38:47Z experiment 231: verification -> VerificationPassed
- 2026-03-09T19:39:19Z experiment 231: status -> VerifyFailed
Remixes
Spawn sibling variants from this page without overwriting it.
Page Spec
- Hero
- Problem
- Benefits
- Offer
- Comparison
- FeatureGrid
- SocialProof
- Testimonial
- FAQ
- CTABand
- LeadForm
- Compliance
Ad Copy
Headlines
- Referral Growth Plan For service business owners
- Book demo Without The Friction
- Clear Offer. Clear CTA.
- US service business owners Use This
- Book Referral growth plan
Descriptions
- Referral Growth Plan framed for service business owners in US.
- Built around book demo with one clear next step.
- Conversion-focused landing page with proof and FAQs.
- Comparison angle that reframes the status quo
Build path: artifacts/exp-231
Deploy path: deployments/exp-231
