Experiment 230
Idea: Referral engine
Hypothesis: Direct-response angle with a clear promise and low-friction CTA for service business owners around Referral growth plan
Status: VerifyFailed
Verification: VerificationPassed
Latest Verification Run: VerificationPassed
Latest Design Review: failed / score 4.9
Solid visual shell and obvious CTA, but the hero headline is generic vs. the referral offer, there’s no real proof in view, and the right-side mock shows template placeholders (“Primary CTA”, “template: signal · exp-230”) that make it feel like scaffolding. I wouldn’t send paid traffic yet.
- insufficient_proof: No logos, metrics, testimonials, or authority markers appear in the above‑the‑fold view; nothing reduces risk for cold paid traffic.
- hero_mismatch: Headline “A Faster Path For Service Business Owners” doesn’t state the referral outcome, while the offer is “Referral Growth Plan.” The promise and offer feel disconnected.
- generic_copy: Subhead reads like internal notes (“services firms… Built around referral growth plan. Primary goal: Book demo.”) with grammar/casing issues; benefit chips are vague.
- other: Right-side card contains obvious placeholders (“Primary CTA”) and an internal label (“template: signal · exp-230”); the heading is truncated, which makes the page feel unpolished.
Artifacts
Art Status: No generated hero art is available. The page should render without stock placeholder imagery.
Live Builder / Verifier Stream
This stream is per experiment. It updates as the builder or verifier writes audit events.
- 2026-03-09T19:37:12Z experiment 230: created
- 2026-03-09T19:37:12Z experiment 230: status -> Refining
- 2026-03-09T19:37:15Z experiment 230: verification -> VerificationPassed
- 2026-03-09T19:37:54Z experiment 230: status -> VerifyFailed
Remixes
Spawn sibling variants from this page without overwriting it.
Page Spec
- Hero
- Problem
- Benefits
- Offer
- FeatureGrid
- SocialProof
- Testimonial
- FAQ
- CTABand
- LeadForm
- Compliance
Ad Copy
Headlines
- Referral Growth Plan For service business owners
- Book demo Without The Friction
- Clear Offer. Clear CTA.
- US service business owners Use This
- Book Referral growth plan
Descriptions
- Referral Growth Plan framed for service business owners in US.
- Built around book demo with one clear next step.
- Conversion-focused landing page with proof and FAQs.
- Direct-response angle with a clear promise and low-friction CTA
Build path: artifacts/exp-230
Deploy path: deployments/exp-230
